World s Greatest Copywriter Letter

It is my conceit that this is the single most important article on direct
wait, that's just ior openers. "sumane selects" and "A-Pile" direct mail in such a way as to exponential 1)
expand your customer universe and increase your cash with-order response almost
Preview #2:
HOW TO MAKE SURE YOU GET THE SAME RESULTS
WHEN YOU ROLL OUT AS WHEN YOU TESTED! In my opinion these are only six or seven people in the entire United
states who really know how to test a mailing list. And, unless you are one of
those select people, you are wasting huge wads of money. you already know about ninth name samples, zip analysis,
demographic overlays,
merge-purge dupe elimination and all the rest? Sorry,
that's not enough. something else you should know. Something vital! Read this upcoming article and
I can almost guarantee you'll be burning up the phone lines to your list broker
before you even come to the end. Preview #3:
HOW TO WRITE COPY THAT WILL MAKE YOU RICH
I can't wait for inspiration from heaven. I am truly a "streetfighter
inside of me any time I need them! Read this article and learn my tricks. (go to Page 7)
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include specific step-by-step instructions that anybody can follow and I guarantee
they will make you more constructively creative and dramatically increase the
balance in your checkbook. Preview #4:
HOW TO FIND NEW DIRECT MATL
"POCKETS-OF-PROFIT!"
I'll bet I can tell you of at least 15-new pockets of profit you never
dreamed existed.

I an especially sure you will get enormously excited when I
reveal to you a simple inexpensive technique that will, all of a sudden, make many
previously unprofitable lists begin to pull like crazy! Preview #5:
HOW TO OFFER A DOUBLE YOUR MONEY-BACK GUARANTEE
AND INCREASE YOUR RESULTS BY 50%
AND DROP YOUR REFUNDS TO ALMOST ZERO! Everybody knows that a money-back guarantee increases results. However,
what everybody doesn't know is that a DOUBLE your money-back guarantee not only
increases results much more, but also, if it is properly worded, it will dramatically reduce refunds! Preview #6:
INNOCENCE IS NOT ENOUGH:
HOW TO AVOID LEGAL HASSIES
WITH THE U.S. GOVERNMENT
The "federales" are on a rampage and, in my opinion, rightly so. far too many scammers in direct response, and the regulatory agencies are so used
to dealing with them they have lost their ability to separate
the good guys from
In this article I will reveal to you some painful lessons I had to lear
the hard way and, more importantly, how you can avoid these sane sad, hurtful
experiences. Please believe me; this article is mist reading! Preview #7:
HOW A COPYWRITER CAN UNLOCK THE FORTUNE
THAT LIES HIDDEN IN HIS BRAIN
If you write copy or, if you work with someone who does, I urge you to read
I've spent nearly 15-years earing my living with a legal pad and a
felt tip pen and, during that time,
I have developed certain techniques that can
transfons almost any good copywriter into a great in-print salesman!

almost hate to reveal this stuff but, don't worry, I'm going to anyway. other things you're going to learn thy one most important element or good witing
is physical not mental and why the very best aà men are door-to-door salesmer
who've learned how to write and NOT college graduates who think it's all hype. Preview #8:
DOES YOUR HIGH-PRICED AD AGENCY
DO ANY OF THESE 10 STUPID THINGS? want to read a really bold and truly arrogant statement? You do? O.K.,
you asked for it and here it is:
Give me just 30 minutes with any direct mail
control package that was created by any agency in the United States and, I guaran-
elling pots and pans or encyclopedias or anything eise. And therefore, m
friend, they do dumb things. Really dumb. However, the smart ones (those wh
(go to Page 8)

simple: You see, good writing is not the same as good selling and al though most
agency guys know how to write, hardly any of them have ever gone door-to-door
selling pots and pans or encyclopedias or anything eise. And therefore, my
friend, they do dumb things. Really dumb. However, the smart ones (those who
- Page 8-
subscribe to my newsletter) won't do those dumb things anymore after they read
this article. That's because I'm going to list the 10-dumbest things most agencies do and then tell what they should do instead. Preview #9:
HOW TO MAKE YOUR SPACE ADS AND DIRECT MAIL LETTERS
LIVE AND BREATHE AND GRAB PEOPLE RIGHT BY THE JUGULAR
AND FORCE IHEM TO SEND YOU ALL OF THEIR MONEY! My specialty. This isn't the title of any one article. No. This is more
like my theme song. This is the central core of what every issue of my newsletter
is all about. For example, I'm going to reveal:
*
Why, in most cases, you should not use color. What every catalog mailer does wrong. How to "energize" your copy. A 10-second change that will make almost any package pull better. How to test before you test. How to "test" a copywriter before you pay him any money. *
The real way to use those "fake" Federal Express envelopes. How to get Hollywood celebrities to "star" in your ads and how to get
them cheap. * How to mail bulk rate and get (sometimes) first-class delivery. * How to get me to write an ad for you at a suprisingly Iow initial fee!

Enough,
There's a lot more but, if I keep on going, I'll make my printer
rich with just, this one letter. Don't want to do that. No sir. Got to keep that
sucker hungry so he'll continue to take my midnite cal Is whenever I've got a hot
promotion I want to get into the mail. And besides, my hand is getting tired. So, therefore, it is now time for me to ask for the
order. You know, most good
copywriters (in-print salesmen) "choke Up" a little at this point. Not me. What
I have to sell here is worth far more than I'm asking and I can prove it. I've
got a list as long as your arm of people in direct marketing from coast-to-coast
for whom I have made literally millions of dollars. won't you join them? Please. Iet me help you as I have others. Admittedly, my newsletter is not cheap but, then again, there's nothing else like it. I
honestly believe I am the premier in-print salesman of my time. You know, 1 may
have caused more people to put a check in the mail than anyone in history except
maybe the guy who invented the IRS! But that doesn't matter. What does matter is that, I can, if you will let
me, show you how to get a lot more of those checks coming to you. Go for it. Make me prove what I've been saying. If you've got a credit
card, pick up the phone and call me. The number is (213) 273-7053 and, if at all
possible,
I'll take the call personally. Or, if you prefer to order by mail, you
can use the yellow order form that is included with this letter.