World s Greatest Copywriter Letter

...... was such de
posit ate you freed go and tune 1 to at to you starting to te the
HOW TO BURN OFF BODY FAT
HOUR-BY HOUR! The hottest diet ad ever written. It did up t
25 times ad cost in daily newspapers! Or how about this one? ERNEST BORGNINE TELIS THE TRUI
ABOUT IHE MAFIA
(to promote a 1-man play)
Or this one? THE AMAZING CASH FLOW SECRET
OF A MARKETING GENIUS WHO IS
AFRAID TO FLY
(No, not me. This one was about Jay Abraham.)
All three of these ads were very different but they were all enormously
successful. Let's see what else? Oh yeah, Let me tell you about another little piec
of work I did for the Borgnines. what happened is that Iova Borgnine came au
Beverly Hills. Spelling and her boutique is located at 345 N. Canon Drive in Beverly Hills and I
doubt if it would hold more than 150 people at any one time. So anyway, what I said to Tova was, "Look, if I'm going to do the ad for
you, you're going
to need a much larger place."
In fact, I said,
"What you better
do is rent the entire Century Plaza Hotel."
lova tured pale. You're right. Please on me a sex and old me one my out on at or the can eig
And guess what I did? I wrote an ad for her that got so many people to
come to the hotel that the place got so crowded that the fire marshalls wouldn't
Let anybody else come in. We got newspaper and IV coverage and we even got
written up in TIME magazine. How did I do it?

Well, what I did was create a full page ad and, if you
are any kind of marketing man at all, you will realize that the ad almost had to
work as soon as you read the headline. Here it is:
(go to Page 6)
- Page 6 -
TOVA BORGNINE SWEARS UNDER OAITI
THAT HER NEW PERFUME DOES NOT
CONTAIN AN ILLEGAL SEXUAL STIMULANT! There was also a subhead which said: "Wife of Famous Movie Star Agrees To
Give Away 10,000 Free Samples of Her New Fragrance Just To Prove It Is Safe To
Wear In Public!"
What you have just read is only a handful of the promotions I have
created and,
if you are not convinced by now, you never will be. These promotions
have generated literally hundreds of millions of dollars and ail sorts of prob
I've been robbed,
tied up, put inside a bag,
incarcerated,
damned, praised and a participant in more looney experiences than you can
shake a stick at. But it hasn't been dull. And now, I'm going to tell it all. I'm going to teach every single sub-
scriber of my newsletter exactly how to
create the kinds of ads and direct mail
pieces that will bring in the kind of money I an writing about! Have I captured your attention? If so, let's get down to business. name of my newsletter is simply "The Gary Halbert letter and here are some
previews of just a few of the exciting secrets I intend to reveal:
Preview #1:
THE AMAZING DIRECT MAIL SECRET
OF A DESPERATE NERD FROM OHIO! It is my conceit that this is
the single most important article on direct
marketing you will ever read.

It will reveal my secret method of how to create
"fake computer letters" that 100k and feel so real that tens of millions of people
(including many DMA members) actually thought they were individually typed. But
wait, That's just for openers. The rest of the article will tell you how to use
"suphane selects" and "A-Pile" direct mail in such a way as to exponential ly

It is my conceit that this is the single most important article on direct
wait, that's just ior openers. "sumane selects" and "A-Pile" direct mail in such a way as to exponential 1)
expand your customer universe and increase your cash with-order response almost
Preview #2:
HOW TO MAKE SURE YOU GET THE SAME RESULTS
WHEN YOU ROLL OUT AS WHEN YOU TESTED! In my opinion these are only six or seven people in the entire United
states who really know how to test a mailing list. And, unless you are one of
those select people, you are wasting huge wads of money. you already know about ninth name samples, zip analysis,
demographic overlays,
merge-purge dupe elimination and all the rest? Sorry,
that's not enough. something else you should know. Something vital! Read this upcoming article and
I can almost guarantee you'll be burning up the phone lines to your list broker
before you even come to the end. Preview #3:
HOW TO WRITE COPY THAT WILL MAKE YOU RICH
I can't wait for inspiration from heaven. I am truly a "streetfighter
inside of me any time I need them! Read this article and learn my tricks. (go to Page 7)
- Page 7 -
include specific step-by-step instructions that anybody can follow and I guarantee
they will make you more constructively creative and dramatically increase the
balance in your checkbook. Preview #4:
HOW TO FIND NEW DIRECT MATL
"POCKETS-OF-PROFIT!"
I'll bet I can tell you of at least 15-new pockets of profit you never
dreamed existed.

I an especially sure you will get enormously excited when I
reveal to you a simple inexpensive technique that will, all of a sudden, make many
previously unprofitable lists begin to pull like crazy! Preview #5:
HOW TO OFFER A DOUBLE YOUR MONEY-BACK GUARANTEE
AND INCREASE YOUR RESULTS BY 50%
AND DROP YOUR REFUNDS TO ALMOST ZERO! Everybody knows that a money-back guarantee increases results. However,
what everybody doesn't know is that a DOUBLE your money-back guarantee not only
increases results much more, but also, if it is properly worded, it will dramatically reduce refunds! Preview #6:
INNOCENCE IS NOT ENOUGH:
HOW TO AVOID LEGAL HASSIES
WITH THE U.S. GOVERNMENT
The "federales" are on a rampage and, in my opinion, rightly so. far too many scammers in direct response, and the regulatory agencies are so used
to dealing with them they have lost their ability to separate
the good guys from
In this article I will reveal to you some painful lessons I had to lear
the hard way and, more importantly, how you can avoid these sane sad, hurtful
experiences. Please believe me; this article is mist reading! Preview #7:
HOW A COPYWRITER CAN UNLOCK THE FORTUNE
THAT LIES HIDDEN IN HIS BRAIN
If you write copy or, if you work with someone who does, I urge you to read
I've spent nearly 15-years earing my living with a legal pad and a
felt tip pen and, during that time,
I have developed certain techniques that can
transfons almost any good copywriter into a great in-print salesman!