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Gary Halbert · whole document (14)

2005 - Enlightening-TimeSensitive

The servant replied honestly,
"I don't see where it's any
different than your other newsletters. It's your great
writing as always."

And with that, the fair maiden's newsletter
was published.

For a number of years, this fair maiden
wrote newsletters and sales letters and order coupons. But
she did it all within her own "comfort zone"... that of
ghost writing under her ogre's name and reputation.

Is there a moral to this story? You betcha
there is!

No Matter How Inexperienced

You Are At Writing...

You CAN Do It!

The "fair maiden" I've been referring to in
this newsletter is none other than

"My #1 Trusty Assistant Theresa".

She's drafted a number of sales letters for me
over the years.

She's penned and formatted many an order
coupon for me (and for some of my clients) over the years.

She's written a number of newsletters for me
over the years.

Remember I told you at the beginning of this
newsletter it would be ENLIGHTENING? Even though the words
were written in a "fairy tale" tone... the words and story
are true. If a fair maiden who has no desire to be a
copywriter can write sales letters and order coupons and
newsletters... than it just goes to prove... YOU CAN DO
IT TOO!

And remember I told you at the beginning of
this newsletter it would be TIME SENSITIVE?

Well, this fair maiden has gone and gotten herself "hitched"
(married) and... after 17-years of working with me... she's
abandoning me!