Gary Halbert · whole document (14)
2005 - Enlightening-TimeSensitive
The ogre took the newsletter to another
servant who didn't know the fair maiden had written it. The
ogre asked this servant,
"I know
I'm your boss but I need you to tell me what you think about
this newsletter. Don't butter me up or anything. Give it to
me straight. No matter how bad you think it is, lay it on
the line."
The servant replied honestly,
"I don't see where it's any
different than your other newsletters. It's your great
writing as always."
And with that, the fair maiden's newsletter
was published.
For a number of years, this fair maiden
wrote newsletters and sales letters and order coupons. But
she did it all within her own "comfort zone"... that of
ghost writing under her ogre's name and reputation.
Is there a moral to this story? You betcha
there is!
No Matter How Inexperienced
You Are At Writing...
You CAN Do It!
The "fair maiden" I've been referring to in
this newsletter is none other than
"My #1 Trusty Assistant Theresa".
She's drafted a number of sales letters for me
over the years.
She's penned and formatted many an order
coupon for me (and for some of my clients) over the years.
She's written a number of newsletters for me
over the years.
Remember I told you at the beginning of this
newsletter it would be ENLIGHTENING? Even though the words
were written in a "fairy tale" tone... the words and story
are true. If a fair maiden who has no desire to be a
copywriter can write sales letters and order coupons and
newsletters... than it just goes to prove... YOU CAN DO
IT TOO!