Gary Halbert · whole document (14)
2005 - Enlightening-TimeSensitive
"Dear, dear,
fair maiden," the ogre replied,
"it will be all right. I just need
to get my creative juices flowing. If you write something...
anything... it'll be the battery charger my brain needs to
get going. Don't take it so seriously. Just give me
something... anything... to ignite my brain."
And so the fair maiden sat at her wooden
table and with paper and quill pen in hand...
She Began To Write!
When the fair maiden finished her writing
assignment, she gave it to the ogre to read. While she sat
there holding her breath, the ogre read the entire
newsletter. Then he read it a second time.
The ogre took the newsletter to another
servant who didn't know the fair maiden had written it. The
ogre asked this servant,
"I know
I'm your boss but I need you to tell me what you think about
this newsletter. Don't butter me up or anything. Give it to
me straight. No matter how bad you think it is, lay it on
the line."
The servant replied honestly,
"I don't see where it's any
different than your other newsletters. It's your great
writing as always."
And with that, the fair maiden's newsletter
was published.
For a number of years, this fair maiden
wrote newsletters and sales letters and order coupons. But
she did it all within her own "comfort zone"... that of
ghost writing under her ogre's name and reputation.
Is there a moral to this story? You betcha
there is!
No Matter How Inexperienced
You Are At Writing...
You CAN Do It!
The "fair maiden" I've been referring to in
this newsletter is none other than