Anti-Fragile Business With Tiny Units

`0:49:00`

that's the way you think it has to be done or can be done. You're not open to alternatives because you don't see them anywhere. And people then build out of fear. Like, "Gosh, they're doing this, they're launching this. I have to meet them. There has to be parity between my product and theirs." Then you end up following everybody. I don't like that. I'd like to take inspiration, if I'm going to take inspiration from anything, product-wise, it's the Concept2 Rower. It's not another piece of software. I'm not inspired by other software. I like buildings, I like furniture, I like Concept2, I like watches. I like other things outside of my world that I can sort of admire and understand, and sort of get fired up about. And I don't know if those things come back.

`0:49:45`

I don't think they need to come back. Everyone's always like, "How does that come back and help you build your business?" I don't know. I don't care. Why does it have to? Why does everything have to come back to business? Why does everything have to influence your decisions? These are all things that just happen, they exist in your world, they happen to you and they form you, and you're not even aware of most of it. And I think if you admire a variety of different things and pay attention to different things, and enjoy a walk in the woods... A few days ago, it was like 4:45, you know, California, here, the light is just beautiful at the end of the day. I'm just sitting outside, looking at the way the sun is raking over the hills. I'd rather look at that than this piece of software. I'm learning more from that. I'm getting more from that than I am a competitor's product.

`0:50:32`

I don't want to look at that. I want to look at the sun, I want to look at the ocean, I want to go for a walk, I want to look at nature, I want to look at great furniture, I want to be in great architecture. That fills me up in a way. I'm getting enough of the software world by being in it. I don't want to soak in it. I want to soak outside of it, and then my only soaking in the software world is my own stuff. That's enough. It's enough for me to focus on. — Tell me about your idea of Galapagos Island product design. — There's something really cool about islands that have evolved on their own. I don't know, I've never been to the Galapagos. My wife's been. She asked me if I wanted to go. I didn't want to go, because it's too far. But I should have gone, probably. Actually, I didn't want to go, frankly because part of that was too far. I also felt like, "Can we let it be?"