Anti-Fragile Business With Tiny Units

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and pull in all these people and set up all these contingencies, and you make the big decision, and it goes sour, it goes south, whatever. Maybe it works out, but maybe it doesn't. And then it's so hard to make those calls. It's so hard to deal with the ramifications of those things if they don't work out. Like, make things small, tiny little units that you can throw them away, it doesn't matter. What you basically want then is enough good things, enough good units in a year, right? Not one great year, one great plan, but enough good little things, because you know you're going to miss a few things, so who cares? Throw them away, it doesn't matter. Small units, bricks, build that way. And I think that you become more anti-fragile, basically, in that way.

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When you're just like little things, and they can't throw you off too much if you get something wrong and it's small. Now, someone could say, "Well, you're going to miss big opportunities," and, yes, maybe so. So what? So what? If I can stay alive, doing the thing I'm doing and running the business I want to run, I don't need the other big opportunities. Stop worrying about all the other things you can maybe do, and just focus on the thing that you're doing, and make that work over, and over, and over, and over, as long as you want to do it. — Brad Jacobs has started eight separate billion-dollar companies. He said, "I've come to know a lot of extremely successful people in my life, and they all have one thing in common: they think differently than most people. All of them, to a person, have rearranged their brains to prevail at achieving big goals in turbulent environments

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where conventional thinking often fails." What Brad noticed is that great business leaders are pattern spotters, but you can't spot patterns if you can't see all of your data. Most businesses only use 20% of their data. Why? Because 80% of customer intelligence is invisible. It's hidden in emails, transcripts, and conversations. That's where HubSpot comes in. With HubSpot, all of your data comes together so you can see the patterns that matter. This is important because when you know more, you grow more, and that is a pattern that never fails. Visit hubspot.com today. That is hubspot.com. Do you feel you have a narrow aperture with the world? I feel like you're like... — No. I don't. — Okay. Because I feel like... — Well, actually, what do you mean by that

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first of all? Because I'm guessing. — Like what you just said. Why are you worried about all these other opportunities out there in the world? You just seem to be focused on, like, "I'm building the business the way I want. It's a perfect business for myself." You're kind of not oblivious, I don't mean this, obviously, in a disrespectful way by any means. You don't really care what other people in your industry are doing. You have a narrow focus on... — Yeah, I don't know if it's narrow or wide, it just is. I'm doing what I'm doing. And it doesn't matter what they're doing. — How often are you paying attention to how other people are making their products? — Very rarely. I don't actually want to pay attention to it. — Why? — I think what ends up happening is, and in my world, you see it everywhere: everyone follows everybody else. Because when you're paying so much attention to what everyone else is doing,