Bad writing in business and school

`0:37:35`

I feel like you can replace this logo with that logo and it'll be the same thing. The same different companies saying the same thing. Then there's group think and there's all these things that happen in the business world. Um and it's a very conservative place and I think the writing becomes very conservative and people are afraid to say anything. So, uh and then also the other thing is like um a lot of companies don't invest in in writing in in terms of like they don't have a because like in they need to write content. I mean, frankly like I don't like the word content at all. It actually really bugs me because when you start thinking of things as content, it's like no, there it's communication. Like what do you want to communicate? Not what do you want to put out there for SEO and whatever. It's like content is just such a pejorative in my mind when it comes to

`0:38:22`

writing. So, anyway, but companies make content. Everyone's pumping out content and I think you get content when you do that and that's the kind of writing that you don't like and I don't like. Yeah, I think that what it's revealing is a deep truth that many people are in and building things and they have no idea why they're doing it. Yes. And then in order to cover that up, they're doing all this adding all this sort of fake and manufactured stuff to basically cover up the fact that there's no there there behind behind why they show up to work every day. And the problem yes, and the problem is that in business, it's mostly following. There's a few innovative companies. Most companies follow. And so, they're following each other. And like, "Well, they wrote this and they're popular, so that must work." And so, I'm

`0:39:07`

going to write in this style. I'm going to write like that. I'm going to copy And uh and then it's all SEO driven and search engine driven and you know, all all the things where you have to pump it out. And if you have to pump it out, it's not going to be good probably, you know? Um I'm not going to lie. I think I've fallen into that. So, like I don't think the past. So, so so I don't think I'm above this and I I don't either, by the way. I've been there. This is a really good transition into your founder letter you love writing these and you've written them for Hey and you've written them written it for Once and I think that they're a really good example of how to show why you're building something. And basically if you're watching on YouTube, we'll put