The Reward for Good Work Is More Work

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— Is it important? — I feel fortunate. — Is the time important to you? If I could tell you, "Okay, you can make the same exact amount of money that you made in 27 years, but you made it in 15, and you're done," you'd take the 27? — Right. I would take the 27. — Because... — The money is a side effect of all of this. — I know. — So, all the money does, like Patrick, who you interviewed, O'Shaughnessy, right? — Yeah. — I love what he said about work. I think it's something like, "I work so I could work more," or something like that, right? — "The reward for good work is more work." — There you go. — It's to keep going. — Great way to phrase it. And so, that's why 27 years is more interesting than 15. I like this stuff. The beauty about this, for me, is that somehow we've managed to build this system this thing, this company, these products

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that sustain over a long period of time, that allow us to enjoy our craft and our work over a long period of time, and we are in control of that as much as we can be. The market can change. Anything can happen at any time. But I can control my costs, I can control my quality, I can control my messaging as best I can, and we can make the best thing we can over time and keep making that thing. That's what I want to do. This is my whole point. I don't want to trade my position with anybody for anything. I can love what other people do, too. I do. There's great products all over the place, and I'm like, "Wow, that's an amazing thing that someone made." For example, one of my favorite products is the Concept2 Rower. Are you familiar with this? — Yes. — I don't know anything about the company,

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but I can reverse engineer that I bet it's a badass, killer company, too, because that's how I look at things, by the way. I look at the products, not the companies. I look at the products and go, "Oh, that's a great product. I bet that's a great company." Or, "This product is, nah, I don't like this product. I bet the company's kind of..." — I do this for people. If you can make a great product, you're probably an interesting person to talk to. — Yeah, I could see that reverse thing as well. I mean, again, look to the inside to figure out what forms on the outside. So, Concept2 is probably one of my favorite products of all time, the Concept2 Rower. Their bikes are good, too, and they make a ski machine, too. But the rower is my favorite machine. And I love it because it is so well-built. First of all, it's under a thousand bucks, and it's been under a thousand bucks, I think, forever, and it's been around forever.