976 Numbers

# 976 Numbers

From:

Los
Angeles, California

Friday,
4:05 P.M.

June 5,
1987

Dear friend and
subscriber,

Let's
talk about sex.

A
few years ago I was browsing in a Studio City bookstore when the
devil made me pick up a girlie magazine called High Society. The
devil then further directed my attention to the middle of the
magazine whereupon he forced me to examine the centerfold of the
month in minute detail.

Thank God
for the devil.

Anyway,
there she was, all spread out in her nude, nubile glory, beckoning me
to feast my eyes on every square inch of her lush, wanton, young
body. But that's not all she was beckoning me to do. No, Sir! She was
also beckoning me to call her at a special number so I could hear her
passionately profess how much she wanted my body.

And so I
did.

And
so did a few other people. In fact, if my info is correct, some of
those centerfold ladies receive...

500,000
Calls Per Day!

Whooee!
That's a lot of heavy breathing, ain't it? But, so what? What
ramifications, if any, does this have to do with our marketing
efforts?

Plenty.
Just wait. Now listen, do you know how this business of 976 numbers
works? It's sort of like this: What you do is you go to Ma Bell and
tell her you want to have some 976 numbers. Then you arrange to buy
or lease some phone answering equipment. All this will cost you a few
thou. O.K., after you've got all this in place, what you do is you
run ads or mail letters or somehow entice people to call your 976
number to hear a recorded message.