Gary Halbert · whole document (28)
Million Dollar Smile
looked this good, you could
be on TV doing the news
were air-headed enough for
is what movie and TV stars
remember how you learned that what I
call grade 16 and what dentists call shade
B-I is the best (in my opinion) you can
Not any more. Now here is a new
Porcelain Veneer called "Finesse" (that's
a brand name) which makes a Vencer I
shade B-1 Veneer that has a 25% white
Now, you may be asking yourself: "f
someone is getting work done on their
teeth, why wouldn't everyone choose A-1
technique before I could write this articie
and it's very technical. It involves mucosal penetration, mandibular blocks, a topi-
cal anesthesia called topical Premier,
switching from a 2% Zylocaine solution
All of the above is Greek to me. I don't
understand any of it. But, I do know it
works. I travelled all the way to Georgia
to have a dentist named Kit Weathers do
a root canal on me in front of a TV audience. (This was quite a trip since I live in
Miami Beach. Florida) Anvwav. I was
chosen because I am (or was) extremety
fearful of dentists. But, you know what? I
didn't feel a thing! I didn't even know
when he touched me with the needle.
was so relaxed | honestly almost fell
asleep during my root canal!
Then, of course, there's the expense.
There's no getting around it, cosmetic
dentistry is not cheap. However, if you
get the right dentist... who... is skilled in
have to go broke to get that "million dollar smile" you've always wanted. In fact,
it's probably going to cost you less than
you would have to pay for a run-down
used car... and... there arc payment plans
that make the cost of having this type of
dental work done... as painless as the
truth? The truth is, it is more expensive
not to have a wonderful smile than to go
to the expense to gel one. I don't know
how to put an exact financial value on
but. I bet it is 1,000 times more than it
costs. In business, looks de count. You
don't have to have a face of a movie star
or the body of a bikini model... but... if
you don't smile because you are ashamed
of your teeth, 1 believe the overall financial cost to you will be (during the life-
As far as the personal side is concerned, a beautiful smile is such a "tur
know who does not charge for x-rays.
Because it takes a few days to get the x-
rays back from the lab and the retouched
photo showing how you will look with
appointment with you. During that sec-
work you need, show you how it is poine
to look. tell you how much it will cost...
and... he will explain all the easy ways
you can handle the expense. Then, if you
decide to go ahead, he'll get started
immediately. He'll do the slight modification of your teeth needed and take an
impression of the prepared teeth. These
models of your prepared teeth will be
used to sculpt the Veneers to the shape of
each tooth... so they will be 100% unde-
At the same time, he will specify the
proper color shading of your Veneers.
didn't give him a choice. I insisted on the