11 30 04Teleseminar

It's A Penny!

Doesn't sound like much, does it? But that penny... when you know how to use it... can make you millions of dollars.

I beg you, pray let me explain: That penny is going to be attached to the first page of a sales letter, right at the top of the letter. It is one of the best "grabbers" you can use. A "grabber" by Guru Gary's definition, is something you attach to the first page of your sales letter that grabs your reader's attention... which leads him into reading the rest of the letter... which in turn makes him grab his wallet in a rush to cross your palm with silver.

All of the people who sent me their snail mail address are going to learn two extremely important things: The first, as we've already discussed, is anybody with a website should consider it a priority to get the snail mail addresses of all of his readers.

The second thing is, if he sends those people a sales letter using a penny as a grabber, he is going to get those people's undivided attention and he's also going to make 20 times (at least) as many sales from that snail mail letter as he would have made from an e-mail pitch.

By the way, I want to tell you what I am going to try to get all of these people (and you) to buy. It is the audio tapes of the best copywriting seminar I've ever given. Which means, of course, it's the tapes of the best copywriting seminar ever given by anybody. I want to tell you how strongly I feel about these audio tapes.

If I were dying and I could only give one of my children (or someone else I love) only one item that would ensure they could have a hugely successful life (financially speaking) it would be these tapes. They are better and more informative and more valuable than the tapes of any seminar I have ever given. And conceitedly, I think they contain more valuable info about direct marketing than anybody has ever delivered in any form whatsoever.