11 30 04Teleseminar

So, your first task is to get the snail mail addresses from all the people who are reading your website copy for whom, right now, you only have their e-mail address. How do you do this? Guru Gary is about to enlighten you.

What you do is you make an irresistible offer to send those people something 100% free (and extremely valuable) that cannot be delivered over the Internet. And, right now, at least, you cannot deliver a metal object via the 'Net. If somebody wants you to send them a metal object, they are going to have to give you their snail mail address.

You just learned the most valuable secret you will ever learn about increasing website profits. Let me pound it into your head...

Make Those People Give You Their Snail Mail Addresses!

You want to know what the small metal object I'm going to send those people is? You do? Good. Then I'll tell you...

It's A Penny!

Doesn't sound like much, does it? But that penny... when you know how to use it... can make you millions of dollars.

I beg you, pray let me explain: That penny is going to be attached to the first page of a sales letter, right at the top of the letter. It is one of the best "grabbers" you can use. A "grabber" by Guru Gary's definition, is something you attach to the first page of your sales letter that grabs your reader's attention... which leads him into reading the rest of the letter... which in turn makes him grab his wallet in a rush to cross your palm with silver.

All of the people who sent me their snail mail address are going to learn two extremely important things: The first, as we've already discussed, is anybody with a website should consider it a priority to get the snail mail addresses of all of his readers.