2005 - 11-21-05

What Carl Palmer probably never realized is
that with his invention, he really didn't need a multi-level
marketing organization to sell a jillion of them. He also
didn't need a public company like Seychelle Technologies.
All Carl really needed was a very modest amount of money and
a marketing genius to promote his product.

Well, Carl got the marketing genius and he
could easily have gotten the money. But like millions of
other people in 1997, I think he was a bit "crazed" by the
possibility of participating in a hot IPO.

His mind had already (in my opinion) been
irreparably damaged by his experience with a MLM
organization.

You know, I actually don't know how to end
this newsletter. I do know it's a shame everybody in the
world doesn't have Carl's remarkable invention. Every word I
wrote about it was true. But, I suspect it's never going to
happen. I may be wrong but it's my opinion that Carl Palmer
is now too damaged to deal with in a sane businesslike way.
I also think DuSean Berkich has twisted up Carl's life so
thoroughly, it's possible it may never be untangled.

Maybe I'm wrong about all this. Maybe
somehow there will be a happy ending.

Sincerely,

Gary C. Halbert

P.S. One more thing, I received an excellent analysis of the
water ad by a guy named Alexi. I don't know his last name
but I want to acknowledge I used a lot of what he had
written in his explanation of why this ad worked. And I used
a lot of it word-for-word. I don't know who this guy is but,
he's a plenty sharp guy.

P.S.#2 Here's something which confuses me: You know when
someone with money reads an ad like this written by me or
some of the other ads I have written and published on my
website, I absolutely cannot comprehend why they don't call
me first if they need a piece of copy written. I mean
honestly, do you think any other copywriter (living or dead)
could even approach my sheer genius? In all modesty, I
simply can't understand how anyone could escape the fact I
am truly the best who ever lived.