2005 - 11-21-05

To put this in context, another thing you
need to know is I wrote this ad in 1997. That was at the
height of the "dotcom" and IPO boom. Everybody was in a
frenzy to get in on the next hot IPO. People's thinking was
completely upside down. They believed the more debt a
company had, the better the company. They invested millions
of dollars in companies which didn't even exist... except
for maybe a cubby-hole office. They invested millions of
dollars in companies which existed on nothing but an idea,
such as an imagined invention which would triple the gas
mileage of motor vehicles.

What Carl Palmer probably never realized is
that with his invention, he really didn't need a multi-level
marketing organization to sell a jillion of them. He also
didn't need a public company like Seychelle Technologies.
All Carl really needed was a very modest amount of money and
a marketing genius to promote his product.

Well, Carl got the marketing genius and he
could easily have gotten the money. But like millions of
other people in 1997, I think he was a bit "crazed" by the
possibility of participating in a hot IPO.

His mind had already (in my opinion) been
irreparably damaged by his experience with a MLM
organization.

You know, I actually don't know how to end
this newsletter. I do know it's a shame everybody in the
world doesn't have Carl's remarkable invention. Every word I
wrote about it was true. But, I suspect it's never going to
happen. I may be wrong but it's my opinion that Carl Palmer
is now too damaged to deal with in a sane businesslike way.
I also think DuSean Berkich has twisted up Carl's life so
thoroughly, it's possible it may never be untangled.

Maybe I'm wrong about all this. Maybe
somehow there will be a happy ending.

Sincerely,

Gary C. Halbert

P.S. One more thing, I received an excellent analysis of the
water ad by a guy named Alexi. I don't know his last name
but I want to acknowledge I used a lot of what he had
written in his explanation of why this ad worked. And I used
a lot of it word-for-word. I don't know who this guy is but,
he's a plenty sharp guy.