Gary Halbert · whole document (112)
2005 - 11-21-05
The second thing I believe is because of his
business experience with Shaklee he has been infected with
the "MLM Bug". Nowadays, when I discover someone has
contracted the "MLM Virus" I don't even try to talk or
reason with them. It's like trying to convince a Jew he
should convert to Christianity or vice versa. It's like
trying to convince a pro-lifer to be pro-choice or vice
versa.
I have an image of Carl in my mind. It's
rather sad. I picture him at home in California with his
beautiful wife, running a tiny Mickey Mouse operation, eking
out sales of his miraculous inventions. And trying to cope
with the responsibilities of being the major executive of a
pathetically crippled public company.
And think about this: Think about the
invention this man created. Think of how valuable the
invention would have been to the victims of Hurricane
Katrina. Think of how valuable that invention would be to
all the people who live in Africa. Did you know bad water is
responsible for the death of more human beings than anything
else in the world?
To put this in context, another thing you
need to know is I wrote this ad in 1997. That was at the
height of the "dotcom" and IPO boom. Everybody was in a
frenzy to get in on the next hot IPO. People's thinking was
completely upside down. They believed the more debt a
company had, the better the company. They invested millions
of dollars in companies which didn't even exist... except
for maybe a cubby-hole office. They invested millions of
dollars in companies which existed on nothing but an idea,
such as an imagined invention which would triple the gas
mileage of motor vehicles.
What Carl Palmer probably never realized is
that with his invention, he really didn't need a multi-level
marketing organization to sell a jillion of them. He also
didn't need a public company like Seychelle Technologies.
All Carl really needed was a very modest amount of money and
a marketing genius to promote his product.