2005 - 11-21-05

It's no wonder the
bottled water industry is such a big business.
How big is it? I'm glad you asked. Just in the
United States alone, the annual sales volume of
bottled water... is more... than... 4.2
billion dollars!

I'm establishing context here. I'm
whetting the prospect's appetite with such huge numbers.
This will pay enormous dividends later when I introduce the
investment opportunity.

Plus, it backs up my earlier claim about the
potential of billions in sales with this invention.

But, there's a couple of
problems with bottled water: (1) First, there
are about 350 different brands and not all of
them are selling good water. Some of it is as
bad as plain old ordinary tap water. Some of it
is worse. In fact, some of it is ordinary tap water. What a racket: Fill a
plastic bottle with water from a faucet... and
then... sell it at a 2,000% markup! (2)
Secondly, whether it's good or bad, all bottled
water is expensive.

For example, in Miami
Beach at a local convenience store, an 11-ounce
bottle of Perrier sells for $1.40. If you bother
to do the math, you'll discover this works out
to $16.29 per gallon. Actually, because Miami
Beach is a resort area and Perrier is one of the
more costlier brands of bottled water, this per
gallon price is higher than average. However,
even in non-resort areas, the usual average price for bottled water is still very
high, like maybe $7.00 or $8.00 per gallon.

And now I've knocked out the final
competitor: Bottled water. But I've kept the problems
coming. By this stage, I've got my reader dying to hear a
solution to all of this.

Plus, almost every
American who buys bottled water buys a lot of
it. I mean really a lot! Let's face it:
You need water every day. And, if you
exercise, you need even more than other people.
That's why many health-conscious Americans...