2005 - 11-21-05

So, what's the answer?
Well, millions of Americans now have water
filtration devices in their homes... and... that
does solve part of the problem. However,
when Carl Palmer was doing his research, he
discovered 50% to 60% of all the water we drink
in our lifetime...

Is Water We Drink Away From Home!

I've just knocked out another
competitor: Water filtration systems. How? By telling the
reader the all important statistic the majority of the water
we drink is actually away from our own home. I figure at
this stage of the ad, the reader is thinking about filters.
But my copy slams them! I was reading their mind with the
precision of a Swiss watch.

It's no wonder the
bottled water industry is such a big business.
How big is it? I'm glad you asked. Just in the
United States alone, the annual sales volume of
bottled water... is more... than... 4.2
billion dollars!

I'm establishing context here. I'm
whetting the prospect's appetite with such huge numbers.
This will pay enormous dividends later when I introduce the
investment opportunity.

Plus, it backs up my earlier claim about the
potential of billions in sales with this invention.

But, there's a couple of
problems with bottled water: (1) First, there
are about 350 different brands and not all of
them are selling good water. Some of it is as
bad as plain old ordinary tap water. Some of it
is worse. In fact, some of it is ordinary tap water. What a racket: Fill a
plastic bottle with water from a faucet... and
then... sell it at a 2,000% markup! (2)
Secondly, whether it's good or bad, all bottled
water is expensive.