2005 - 11-21-05

Now we've got a logical hinge. After
all, what is the most precious commodity in the world?
Outside of air, it has to be water. What is the ONE thing
every single human being needs? It's water. This is logical.
This makes the prospect's mind say "YES!" I've got the
readers nodding their heads "YES!" early in this piece. As
I'm sure you know this is very, very important. I've got
their undivided attention... plus... I've backed up the huge
claim in the subhead above about generating billions in
sales.

No water, no life.

But, so what? There's
more water on earth than there is earth, right?
Yes, that's true.

I'm countering a huge
objection/question in the mind of the prospect now. I'm
reading his mind and therefore building loads of rapport.

However, 97% of all that water
is sea water. And sea water, of course, is just
chock full of salt. Anyone who drinks only sea
water will soon die of thirst and dehydration as
that person's body tries desperately to flush
out all that excess salt. Of course, we humans
can use sea water... if... we remove the salt.
But, that is very expensive!

I'm stating a problem... and... I'm
also aggravating that problem.

Sea water is not a good
choice for agriculture or industry either. It
kills most crops and literally (and very
quickly) rusts out most machinery.

Yep, I've just illuminated another
problem.

In truth, only a mere 3%
of the world's water is fresh, not salty. But,
almost all of that fresh water is locked up in
glaciers and ice caps or is deep underground.
Which means...