2005 - 11-21-05

Certain To Generate Billions In Sales!

This is a HUGE attention getting
subhead. It begins to lead them on the "double
readership path".

Here's how he came up
with his latest invention. He's got a horse
ranch somewhere near Pomona, California and one
day he was out riding one of his horses...
and... he was bored to tears! You see,
this guy has a mind that just won't quit.
So, he gets to wondering: "What would be the
world's best product to develop? Is there
anything that every human being on earth must have?"

Yes, there is. It's
called water. It's tasteless, odorless,
colorless and calorie-free... but... it is vital to all life on earth. It
doesn't matter if you are a dog, a cat, a human
being, an elephant or a mere microbe, water is essential. And there is no substitute.
There are more than five billion people on this
planet and every single one of those people
needs about 2-1/2 quarts of water... every
day... to keep healthy and stay alive.

Now we've got a logical hinge. After
all, what is the most precious commodity in the world?
Outside of air, it has to be water. What is the ONE thing
every single human being needs? It's water. This is logical.
This makes the prospect's mind say "YES!" I've got the
readers nodding their heads "YES!" early in this piece. As
I'm sure you know this is very, very important. I've got
their undivided attention... plus... I've backed up the huge
claim in the subhead above about generating billions in
sales.

No water, no life.

But, so what? There's
more water on earth than there is earth, right?
Yes, that's true.

I'm countering a huge
objection/question in the mind of the prospect now. I'm
reading his mind and therefore building loads of rapport.

However, 97% of all that water
is sea water. And sea water, of course, is just
chock full of salt. Anyone who drinks only sea
water will soon die of thirst and dehydration as
that person's body tries desperately to flush
out all that excess salt. Of course, we humans
can use sea water... if... we remove the salt.
But, that is very expensive!