2005 - 11-21-05

If you would like to know
how someone can start with a simple idea... and
then... generate over $51,000,000 in sales in
just one year... this is going to be the
most interesting message you will ever read.

This is a staple opening for me. I use
it over and over because it's a reliable winner. What reader
of "IBD" would not want to know how to make $51,000,000 in
sales in just one year? I've already got them glued to my
message.

Here is why: There's a
guy in California named Carl Palmer who, until
recently, was very wealthy and very bored. He
got rich (the first time) by starting a company
in 1970 which he sold out to Coca-Cola just
three years later in 1973. As part of the deal,
he had to sign a "non-compete" agreement with a
duration of five years.

After that five years
ended, he went back in business and built up
another company which was soon acquired by the
giant AMF Corporation. After that, Carl
developed Shaklee's reverse osmosis home water
filtration system... and... in the first
year... they did $51 million in sales with
that product.

Carl Palmer is now the "star" of this
story. He's somebody all the readers can identify with.
Somebody that "humanizes" this copy.

And so on.

You get the idea. What
this guy does is, he comes up with enormously
valuable inventions, starts a company to sell
those inventions... and soon... he goes nuts
with all the hassles of running a business...
and so... he sells out (at a huge profit) to
some giant corporation that has the resources
and the clout to exploit the living daylights
out of whatever it is he has invented.