2005 - 11-21-05

Unless You Are Already Rich!

Since this ad was placed in "IBD" there
isn't a reader of that publication who wouldn't be sucked in
so fast, it would put an advanced Hoover to shame. I believe
of all the headlines I have ever written, this is the most
impossible one to ignore. In fact, I honestly believe if
this headline were ran in ANY publication it would get
enormous readership.

If you would like to know
how someone can start with a simple idea... and
then... generate over $51,000,000 in sales in
just one year... this is going to be the
most interesting message you will ever read.

This is a staple opening for me. I use
it over and over because it's a reliable winner. What reader
of "IBD" would not want to know how to make $51,000,000 in
sales in just one year? I've already got them glued to my
message.

Here is why: There's a
guy in California named Carl Palmer who, until
recently, was very wealthy and very bored. He
got rich (the first time) by starting a company
in 1970 which he sold out to Coca-Cola just
three years later in 1973. As part of the deal,
he had to sign a "non-compete" agreement with a
duration of five years.

After that five years
ended, he went back in business and built up
another company which was soon acquired by the
giant AMF Corporation. After that, Carl
developed Shaklee's reverse osmosis home water
filtration system... and... in the first
year... they did $51 million in sales with
that product.