2005 - 11-21-05

Now we're going to go over this ad piece by
piece and I'm going to allow you to see into my mind and
what I was thinking as I wrote every part of the ad.

(Note: My Comments in Blue)

WARNING: Do Not Read This

Unless You Are Already Rich!

Since this ad was placed in "IBD" there
isn't a reader of that publication who wouldn't be sucked in
so fast, it would put an advanced Hoover to shame. I believe
of all the headlines I have ever written, this is the most
impossible one to ignore. In fact, I honestly believe if
this headline were ran in ANY publication it would get
enormous readership.

If you would like to know
how someone can start with a simple idea... and
then... generate over $51,000,000 in sales in
just one year... this is going to be the
most interesting message you will ever read.

This is a staple opening for me. I use
it over and over because it's a reliable winner. What reader
of "IBD" would not want to know how to make $51,000,000 in
sales in just one year? I've already got them glued to my
message.

Here is why: There's a
guy in California named Carl Palmer who, until
recently, was very wealthy and very bored. He
got rich (the first time) by starting a company
in 1970 which he sold out to Coca-Cola just
three years later in 1973. As part of the deal,
he had to sign a "non-compete" agreement with a
duration of five years.