2005 - 11-21-05

So I started out with an enormous advantage.
I decided to run the ad in "IBD" and I knew the true deep
down secret of their readers.

Remember the real goal of the ad was to make
investors interested in investing in Seychelle Technologies.
The real goal of the ad was NOT to sell water bottles. But
the trick was to do this in a very Machiavellian way which
made those readers ravenous to invest in a company of whose
existence they were unaware until they got to the end of the
ad.

Now we're going to go over this ad piece by
piece and I'm going to allow you to see into my mind and
what I was thinking as I wrote every part of the ad.

(Note: My Comments in Blue)

WARNING: Do Not Read This

Unless You Are Already Rich!

Since this ad was placed in "IBD" there
isn't a reader of that publication who wouldn't be sucked in
so fast, it would put an advanced Hoover to shame. I believe
of all the headlines I have ever written, this is the most
impossible one to ignore. In fact, I honestly believe if
this headline were ran in ANY publication it would get
enormous readership.

If you would like to know
how someone can start with a simple idea... and
then... generate over $51,000,000 in sales in
just one year... this is going to be the
most interesting message you will ever read.

This is a staple opening for me. I use
it over and over because it's a reliable winner. What reader
of "IBD" would not want to know how to make $51,000,000 in
sales in just one year? I've already got them glued to my
message.