2005 - 11-21-05

By the way, just for your edification, if
you have an ad which relates to something financial and you
run it in the "Wall Street Journal" and then you run the
same ad in "Investors Business Daily"... I am going to bet
you that you will make at least 700% more profit from the
"IBD" ad than you did from the "WSJ". A few years ago, I
used to run an ad about once every two months in "IBD". It
was a 1-column ad which cost me about $700 and it was
typical for that $700 ad to fetch $40,000 to $50,000 in
sales.

A lot of you who made guesses said you
thought one of the secrets of the success of the water ad
was the fact I ran it in "IBD" and the readers of that
publication were extremely greedy. That is sorta true but it
is not precisely true.

What the readers of "Investors Business
Daily" want more than anything else is...

They Want An Edge!

They are looking for an "edge" which will
give them a leg up on the rest of the investment community.
They are struggling to be first to discover hot new facts
which will make their investments more profitable. You might
think the fact it is more precise to say those investors are
looking for an edge as opposed to simply being greedy is not
very important. You might think (erroneously) it's pretty
much the same thing. It is not. It is a subtle... but very,
very important... distinction.

So I started out with an enormous advantage.
I decided to run the ad in "IBD" and I knew the true deep
down secret of their readers.

Remember the real goal of the ad was to make
investors interested in investing in Seychelle Technologies.
The real goal of the ad was NOT to sell water bottles. But
the trick was to do this in a very Machiavellian way which
made those readers ravenous to invest in a company of whose
existence they were unaware until they got to the end of the
ad.

Now we're going to go over this ad piece by
piece and I'm going to allow you to see into my mind and
what I was thinking as I wrote every part of the ad.

(Note: My Comments in Blue)

WARNING: Do Not Read This