2005 - 11-21-05

And, of course, she's up and out of the room
like a rocket.

It's worth repeating: There is no more of an
edge in marketing (and life) than... knowing the
hidden desires of the people you are trying to sell.

Each and every group of people... doctors,
psychiatrists, policemen, mothers, plumbers, etc. have certain desires and knowledge that is not
shared by other groups of people.

There's a couple books I would like to
recommend to you. The first one is called "What Cops Know".
It was written by a woman named Connie Fletcher and I think
you can get it on Amazon. This woman interviewed 200 Chicago
policemen and learned many of the secrets policemen know
about people which is not common knowledge. For example,
police know when someone is murdered, more than half the
time, the person who committed the murder is the person who
reported the murder to the police. When cops visit a murder
scene, if the crime scene is especially gory and encompasses
much of the apartment or house where the murder occurred,
and there is blood and gore not only in the bedroom but also
in the living room, kitchen, den, etc., they know the murder
was likely committed by a homosexual. That's because when
one homosexual kills another, it is usually because of an
enormous amount of jealousy and rage and the object is not
just to kill the other person, but to cause them as much
pain and suffering as humanly possible.

Cops also know if they look in your medicine
cabinet and find a common product
Dermaplast you are probably a man who abuses his wife and children.
That's because this is the cosmetic product most useful in
hiding the bruises caused by abusive beatings.

If I had to market something to policemen, I
would read this book before I wrote a single word because I
would want to know as much about them as I could before I
tried to market something to them.

The second book I'd like to recommend to you
is the "Rice Diet Report" written by Judy Moscovitz. This
book was written in 1986 and I think it gives more insight
to the emotional problems and the "wiring" of
overweight people than any other book ever written.

Why Am I Laboring On This So Long?

It has to do with the fact I know a lot
about the people who read "Investors Business Daily."

Have you looked at the "Wall Street Journal"
lately? It has become a "fat" publication with all kinds of
articles that do not relate to investing. It's almost
getting to the point where the publication should change
it's name to the "Main Street Journal."