2005 - 11-21-05

A couple guys are just drop-dead good
looking and they try to attract
her with their wit, good
looks and animal magnetism.

None of this seems to work on her very well.

Then a youngish, somewhat unattractive man
walks over to her and whispers a few words in her ear. Her
face brightens with a 1,000 megawatt smile she says "Yeah!
Let's do it!" and she gets up and walks out of that party
arm-in-arm with that lucky man.

What was the difference that made him
successful while everyone else struck out? It's very simple:
You see...

He Knew A Secret About Her...

He Knew She Had A Secret Desire!

And when you're trying to sell something
there is no more powerful piece of ammunition you can have
than to know someone's real deep-down core desires.

In this case, the young woman was a heroine
addict. And this man recognized her as such.

What he whispered in her ear was simply, "Hey, look down here in my
hand. I just scored some of the best smack in New York City.
You want to get high with me?"

And, of course, she's up and out of the room
like a rocket.

It's worth repeating: There is no more of an
edge in marketing (and life) than... knowing the
hidden desires of the people you are trying to sell.

Each and every group of people... doctors,
psychiatrists, policemen, mothers, plumbers, etc. have certain desires and knowledge that is not
shared by other groups of people.

There's a couple books I would like to
recommend to you. The first one is called "What Cops Know".
It was written by a woman named Connie Fletcher and I think
you can get it on Amazon. This woman interviewed 200 Chicago
policemen and learned many of the secrets policemen know
about people which is not common knowledge. For example,
police know when someone is murdered, more than half the
time, the person who committed the murder is the person who
reported the murder to the police. When cops visit a murder
scene, if the crime scene is especially gory and encompasses
much of the apartment or house where the murder occurred,
and there is blood and gore not only in the bedroom but also
in the living room, kitchen, den, etc., they know the murder
was likely committed by a homosexual. That's because when
one homosexual kills another, it is usually because of an
enormous amount of jealousy and rage and the object is not
just to kill the other person, but to cause them as much
pain and suffering as humanly possible.