2005 - 11-21-05

Several other guys try to impress her with
how much money they have. They talk about the companies they
own, the yachts they have as play toys, the Ferraris,
Lamborginies and Rolls Royces they drive, and how their
wealth is so obscene, they and anybody connected with them,
will never again have to worry about anything to do with
money.

A couple guys are just drop-dead good
looking and they try to attract
her with their wit, good
looks and animal magnetism.

None of this seems to work on her very well.

Then a youngish, somewhat unattractive man
walks over to her and whispers a few words in her ear. Her
face brightens with a 1,000 megawatt smile she says "Yeah!
Let's do it!" and she gets up and walks out of that party
arm-in-arm with that lucky man.

What was the difference that made him
successful while everyone else struck out? It's very simple:
You see...

He Knew A Secret About Her...

He Knew She Had A Secret Desire!

And when you're trying to sell something
there is no more powerful piece of ammunition you can have
than to know someone's real deep-down core desires.

In this case, the young woman was a heroine
addict. And this man recognized her as such.

What he whispered in her ear was simply, "Hey, look down here in my
hand. I just scored some of the best smack in New York City.
You want to get high with me?"

And, of course, she's up and out of the room
like a rocket.

It's worth repeating: There is no more of an
edge in marketing (and life) than... knowing the
hidden desires of the people you are trying to sell.