2005 - 11-21-05

Here Is The First Big Secret Of The Ad:

I want you to imagine you are at a very high
class cocktail party in New York City. And a
gorgeous young woman is there who is being courted by almost
every man at the party. Each of them chat her up to the best
of their ability. They are all trying to figure out what
appeal they could use to attract her to them so they could
establish a relationship with her.

One guy talks about his show business
connections and how he could get her jobs as an actress in
several different movies.

Another guy tells her that he represents
models and she is so beautiful if they worked together,
he could almost assure her she would be on the cover of
almost every popular magazine in America.

Several other guys try to impress her with
how much money they have. They talk about the companies they
own, the yachts they have as play toys, the Ferraris,
Lamborginies and Rolls Royces they drive, and how their
wealth is so obscene, they and anybody connected with them,
will never again have to worry about anything to do with
money.

A couple guys are just drop-dead good
looking and they try to attract
her with their wit, good
looks and animal magnetism.

None of this seems to work on her very well.

Then a youngish, somewhat unattractive man
walks over to her and whispers a few words in her ear. Her
face brightens with a 1,000 megawatt smile she says "Yeah!
Let's do it!" and she gets up and walks out of that party
arm-in-arm with that lucky man.

What was the difference that made him
successful while everyone else struck out? It's very simple:
You see...

He Knew A Secret About Her...

He Knew She Had A Secret Desire!

And when you're trying to sell something
there is no more powerful piece of ammunition you can have
than to know someone's real deep-down core desires.