Gary Halbert · whole document (112)
2005 - 11-21-05
As you may or may not
know, when a company wants to "go public" there is a 45-day
"quiet period" they must obey after they have made their
initial filing to go public with the Securities and Exchange
Commission. In other words, they cannot send out press
releases or hype their company in any way during this 45-day
"quiet period". I think the rules concerning the quiet
period may have changed over the years. I don't know exactly
what they are now because I haven't kept current with that.
However, at that period in time, Seychelle
Technologies had not filed with the SEC. And according to
their lawyer, it was legally okay for me to write an ad
talking about the company. So the purpose of the ad was to
generate an enormous amount of interest from people who
would want to invest in the company after it had filed with
the SEC and the stock was available for trading. In other
words, I was hired to make this company a sensation among
investors just before it was to get off the ground.
I did an enormous amount of research before
I started writing the ad. I learned so much about water from
the scientist, Carl Palmer, it literally astonished me.
You should also know Seychelle's lawyer
vetted and okayed every single word of the ad.
Here Is The First Big Secret Of The Ad:
I want you to imagine you are at a very high
class cocktail party in New York City. And a
gorgeous young woman is there who is being courted by almost
every man at the party. Each of them chat her up to the best
of their ability. They are all trying to figure out what
appeal they could use to attract her to them so they could
establish a relationship with her.
One guy talks about his show business
connections and how he could get her jobs as an actress in
several different movies.
Another guy tells her that he represents
models and she is so beautiful if they worked together,
he could almost assure her she would be on the cover of
almost every popular magazine in America.