2005 - 11-21-05

Then this friend arranged a telephone
meeting between the CEO (DuSean Berkich) and myself. He and
I hit it off on the phone and I agreed to go to Irvine,
California and take on the job of promoting this product. They paid me a very generous weekly salary,
a new car to drive, and a furnished apartment to live in
while I was in California.

There's a lot more to this story than just
the writing of the ad. But, I'm going to start with that
part of it (the writing).

First of all, you need to know what I was
trying to accomplish with that ad.

As you may or may not
know, when a company wants to "go public" there is a 45-day
"quiet period" they must obey after they have made their
initial filing to go public with the Securities and Exchange
Commission. In other words, they cannot send out press
releases or hype their company in any way during this 45-day
"quiet period". I think the rules concerning the quiet
period may have changed over the years. I don't know exactly
what they are now because I haven't kept current with that.

However, at that period in time, Seychelle
Technologies had not filed with the SEC. And according to
their lawyer, it was legally okay for me to write an ad
talking about the company. So the purpose of the ad was to
generate an enormous amount of interest from people who
would want to invest in the company after it had filed with
the SEC and the stock was available for trading. In other
words, I was hired to make this company a sensation among
investors just before it was to get off the ground.

I did an enormous amount of research before
I started writing the ad. I learned so much about water from
the scientist, Carl Palmer, it literally astonished me.

You should also know Seychelle's lawyer
vetted and okayed every single word of the ad.