Gary Halbert · whole document (112)
2005 - 11-21-05
# 2005 - 11-21-05
From:
North of Jewfish Creek
Dear Friend & Subscriber
Here at long last, is the complete story of
the "water ad". I think you're going to find it was worth
waiting for.
It all began when a friend of mine from
Colorado called me. He told me about this remarkable new
invention (the water bottle featured in the ad) and how a
company called "Seychelle Technologies" was going to "go
public" to raise a lot of money so they could sell this
remarkable invention all over the world. He said Seychelle
Technologies was in the formative stage and they needed
someone to help them with publicity and marketing.
Then this friend arranged a telephone
meeting between the CEO (DuSean Berkich) and myself. He and
I hit it off on the phone and I agreed to go to Irvine,
California and take on the job of promoting this product. They paid me a very generous weekly salary,
a new car to drive, and a furnished apartment to live in
while I was in California.
There's a lot more to this story than just
the writing of the ad. But, I'm going to start with that
part of it (the writing).
First of all, you need to know what I was
trying to accomplish with that ad.
As you may or may not
know, when a company wants to "go public" there is a 45-day
"quiet period" they must obey after they have made their
initial filing to go public with the Securities and Exchange
Commission. In other words, they cannot send out press
releases or hype their company in any way during this 45-day
"quiet period". I think the rules concerning the quiet
period may have changed over the years. I don't know exactly
what they are now because I haven't kept current with that.