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Gary Halbert · whole document (112)

2005 - 11-21-05

# 2005 - 11-21-05

From:

North of Jewfish Creek

Dear Friend & Subscriber

Here at long last, is the complete story of
the "water ad". I think you're going to find it was worth
waiting for.

It all began when a friend of mine from
Colorado called me. He told me about this remarkable new
invention (the water bottle featured in the ad) and how a
company called "Seychelle Technologies" was going to "go
public" to raise a lot of money so they could sell this
remarkable invention all over the world. He said Seychelle
Technologies was in the formative stage and they needed
someone to help them with publicity and marketing.

Then this friend arranged a telephone
meeting between the CEO (DuSean Berkich) and myself. He and
I hit it off on the phone and I agreed to go to Irvine,
California and take on the job of promoting this product. They paid me a very generous weekly salary,
a new car to drive, and a furnished apartment to live in
while I was in California.

There's a lot more to this story than just
the writing of the ad. But, I'm going to start with that
part of it (the writing).

First of all, you need to know what I was
trying to accomplish with that ad.