tugboats

Now, I
dare say if you'd run his rope ̃em in gently letter by any ad agency in
America, they'd tell you this folksy, low-key approach doesn't have a
chance.

Oh yeah?
It pulled in 31% and $1.2 million worth of trailers were sold because
of that letter. Check it out; it's on the next page.

W.H. CARROL
11680 HARRY HINES BLVD. DALLAS, TEXAS 75229

Mr. J. W. Scallan

Executive Vice President

200 South Michigan Avenue

Chicago, Illinoise 60604

Dear Mr. Scallan:

My wife (she's a school teacher) said I shouldn't write this letter.
She said when you write to a big outfit you should write a real formal
letter on fancy stationary. She said you wouldn't answer it.

Maybe she's right. She's smart...has a master's and everything. Me? I
was luck to squeek through a little cow college in West Texas.

I sell American office trailers. You know the kind. Outside, they look
like mobile homes. Inside, they have built in desks, plan tables,
washrooms...the whole bit. They're mobile offices, sell at a fair price.

No Mr. Scallan, I'm not trying to sell you a trailer. You don't bother
with nit-pickin' stuff like this, but somebody in your company buys or
rents trailers from time to time.

Big outfits like yours with lots of divisions and branch offices may
have a dozen men who buy or rent trailers. I'm referring not only to
purchasing agents, but the project managers, engineers, the
"wheels-in-the-field" who use these rigs.

My problem is this. I'm on the outside, looking in. Who to contact? Who
to put on our mailing list, mail our specs and prices to?...besides the
P.A.'s, that is.

I just need to know who these men are--names, titles, where they hang
their hats. Will you tell me?