tugboats

P.P.S.

By
the way, my phone
number is (323) 851-8275. It. Would be a big favor to me, if you would
not only call today but, if you would call even if you are going to
subscribe by mail.
Thank you.

And,
what's inside the sealed envelope referred to in my thick rope
letters? Aha! It's nothing less than my 8-page hard-sell steel
cable subscription letter.

Now,
don't you think this approach has a better chance of working than
me running an ad for marketing neophytes that screams out

something
like...

HEY,
STRUGGLING BUSINESS PEOPLE!

YOU
WANNA SPEND $195.00

TO
LET SOME EGOMANIAC

TEACH
YOU HOW TO ADVERTISE?

It's
no contest. No contest at all.

Sincerely,

Gary C. Halbert

AKA

"The Benevolent Ambusher"

P.S.

Recently,
I had the pleasure of speaking with a really sharp 74-year young
gentleman by the name of Bill Carroll. Bill's from Dallas, Texas and
back in 1968 he wrote a letter that is an absolute masterpiece. The
letter was to top execs and it was designed to get leads to sell office
trailers.

Now, I
dare say if you'd run his rope ̃em in gently letter by any ad agency in
America, they'd tell you this folksy, low-key approach doesn't have a
chance.

Oh yeah?
It pulled in 31% and $1.2 million worth of trailers were sold because
of that letter. Check it out; it's on the next page.

W.H. CARROL
11680 HARRY HINES BLVD. DALLAS, TEXAS 75229

Mr. J. W. Scallan

Executive Vice President

200 South Michigan Avenue

Chicago, Illinoise 60604

Dear Mr. Scallan:

My wife (she's a school teacher) said I shouldn't write this letter.
She said when you write to a big outfit you should write a real formal
letter on fancy stationary. She said you wouldn't answer it.