tugboats

On the other hand, if you are going to
subscrive, I'd be honored if, when you call, you would chat with
me personally
for just a few moments.

Either way, thanks for your time.

Sincerly,

Gary
C. Halbert

P.S.

Look,
I know you don't
need $5 but it was worth it to me if I was able to catch your
attention. So, please feel free to keep my fiver and buy flowers for
your sweatheart or perhaps give it to charity. All I can say is thank you for
reading this letter and giving it your prompt attention.

P.P.S.

By
the way, my phone
number is (323) 851-8275. It. Would be a big favor to me, if you would
not only call today but, if you would call even if you are going to
subscribe by mail.
Thank you.

And,
what's inside the sealed envelope referred to in my thick rope
letters? Aha! It's nothing less than my 8-page hard-sell steel
cable subscription letter.

Now,
don't you think this approach has a better chance of working than
me running an ad for marketing neophytes that screams out

something
like...

HEY,
STRUGGLING BUSINESS PEOPLE!

YOU
WANNA SPEND $195.00

TO
LET SOME EGOMANIAC

TEACH
YOU HOW TO ADVERTISE?

It's
no contest. No contest at all.

Sincerely,

Gary C. Halbert

AKA

"The Benevolent Ambusher"

P.S.

Recently,
I had the pleasure of speaking with a really sharp 74-year young
gentleman by the name of Bill Carroll. Bill's from Dallas, Texas and
back in 1968 he wrote a letter that is an absolute masterpiece. The
letter was to top execs and it was designed to get leads to sell office
trailers.