tugboats

3. How to get the name
and address of every man, woman and child
who is ever likely to become one of your
customers!

4. How to get yourself
and/or your business featured on cable TV
without spending a penny!

5. How to make your ad in
the yellow pages 400% more effective, without making it bigger!

Call
for free brochure.

(323) 851-8275

This
then, is my harpoon shot carrying my skinny little silken cord
across the bow of my target. What happens next is, when they call
in, we capture their name and address and they receive a letter
(reprinted below)which is the thicker rope attached to my
silken

Feburary
24, 1988

Dane Spotts

Zygon Corp.

325 E. Hillcrest Drive #203

Dear Dane,

I know that, as a business person, your
time is very valuable. Therefore, I'm sending $5.00 with this letter
because I'm writing to ask a favor and I want to pay for it in advance.

Don't worry. It's not very complicated
and it won't take much of your time. All I want is for you to call me
or my secretary and give me a decision on something after you read this
letter. It'll only take a moment.

Anyway, the reason I'm writing is
because you answered my ad today in the Los Angeles Times. I'm sure you
remember the ad. It's the one that refers to the hot new reports I've
created that reveal the following 5 amazing secrets: