tugboats

It also means you should maybe consider doing more two-stepping then
you do now. For example, I'm now in the process of expanding my
subscriber base to include a lot of small business owners who are not
usually well versed in the ways of high-impact direct marketing.

And, one of the ways I'm trying to rope these people in is to
start by running a small display ad in the business sections of daily
newspapers like the Los Angeles Times.

Here's
what the ad looks like:

Do
you need more customers?

Hot
New Reports From Top Ad

Expert
Reveal 5 Amazing Secrets

1. What to write on a
simple postcard mailing that will make people
flood into your business!

2. How to mail up to
100,000 letters per week at no cost whatsoever. Not
even postage!

3. How to get the name
and address of every man, woman and child
who is ever likely to become one of your
customers!

4. How to get yourself
and/or your business featured on cable TV
without spending a penny!

5. How to make your ad in
the yellow pages 400% more effective, without making it bigger!

Call
for free brochure.

(323) 851-8275

This
then, is my harpoon shot carrying my skinny little silken cord
across the bow of my target. What happens next is, when they call
in, we capture their name and address and they receive a letter
(reprinted below)which is the thicker rope attached to my
silken