tugboats

It says your ads should look editorial and non-threatening. It says you
should mail postcards and invite people to call and listen to a
recorded message.

Which is a lot less scary than talking to a live person.

It also means you should maybe consider doing more two-stepping then
you do now. For example, I'm now in the process of expanding my
subscriber base to include a lot of small business owners who are not
usually well versed in the ways of high-impact direct marketing.

And, one of the ways I'm trying to rope these people in is to
start by running a small display ad in the business sections of daily
newspapers like the Los Angeles Times.

Here's
what the ad looks like:

Do
you need more customers?

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1. What to write on a
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3. How to get the name
and address of every man, woman and child
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4. How to get yourself
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