tugboats

Which just ain't so.

Look,
if you're a dope dealer and you walk into a room full of strung-out
junkies, you can get away with a simple pitch like...

Hey
scumbags! You

wanna buy some heroin?

And
that's the way all too many folks in our business approach

their
would-be-customers – as though they were already eager for what they're selling.

Let me tell you something: the average American is subjected to some
1,500 sales pitches every
day.

HEY
SCUMBAG! YOU

WANNA BUY SOME

HEROIN?

HEY
YOU!
HERE'S YOUR

CHANCE TO GET TIME-LIFE AT

HALF THE NEWSTAND PRICE!

HEY DUMBO! YOU

WANNA BUY SOME

GOOP THAT GROWS

HAIR ON BALD HEADS.

ARE
YOU FAT?

OUR NEW PILL LETS YOU

EAT LIKE A HOG AND

LOOK LIKE AN ANOREXIC!

BUY
PRODUCT X,

IT'S CHEAPER

BUY
PRODUCT Z,

IT'S SMALLER

BUY!
BUY! BUY! BUY! BUY! BUY! BUY!

And
so on. No warm up. No dignity. No simple respect. No sales savvy,
whatsoever.

Believe
me, there is a far better way.

Listen
to this: it has been proven that music really does have the ability to
elevate our mood. However, if you're in a sad mood, what you shouldn't
do is start right out by listening to happy music. No. What you do is
start out with music that matches your current mood and then, little by
little, you elevate the mood and the beat of the music by degrees until
your mood is where you want it to be.