tugboats

What happens? On the back 9,
he reverts to his normal game (and then some) and finishes the course
in 103 strokes.

ITEM
#4: A self-made Cuban with good
self-esteem has all of his property and wealth confiscated by the
Castro regime.

What
happened? The Cuban moves to Miami, starts a business and, within a
short time, becomes prosperous all over again.

What
does all this suggest? Actually, these little mini slices-of-life tend
to confirm one of Halbert's Major Laws Of Marketing which is:

HUMAN
BEINGS WILL DO

ALMOST ANYTHING TO REMAIN

IN THEIR COMFORT ZONE!

Have
you ever heard about the hierarchy of human needs? Maybe you studied it
in sociology or psychology. Anyway, according to what you learn in
college, the #1 human need is survival. After that comes sex. Then,
further down the line is the need for an extended family, a need to
contribute to society, etc.

I
beg to differ. As usual, those college guys have got it wrong. I'll
agree that the #1 need is for survival but #2 is not sex. No sir, #2,
just below survival, is the need for humans to remain in their own
comfort zone. Not only that, sometimes this need is so strong, it actually eclipses
survival.

An
example: remember my issue on grabbers, those little devices you attach
to a letter to grab your reader's attention. Well, there is more than
one kind of grabber. For example, many restaurants keep a quite
different type of grabber on hand. It's like a huge pair of plastic
tweezers and it is used to grab chunks of food that get stuck in a
customer's throat.