tugboats

ITEM
#1: A guy buys a beer joint
that's doing a good business in a blue collar neighborhood. His first
move is to decorate the joint and give it a little class and to lower his prices.

Can
you guess what happens? It's quite simple. He loses most of his customers!

ITEM
#2: People in a slum moan and
bitch about their living conditions. The government steps in, tears
down the slum and builds shiny, new apartment buildings into which the
ghetto folks are allowed to live rent-free.

What
happens? The ghetto folks spray graffiti on the walls, use the
elevators as toilets and, in general, trash the building.

ITEM
#3: A guy who has never broken
100 is shooting a round of golf. After the first 9 holes, he notices
he's doing exceptionally well and has only used up 36 strokes. And, if
he keeps this up for the next 9 holes, he'll shoot par for the first
time in his life.

What happens? On the back 9,
he reverts to his normal game (and then some) and finishes the course
in 103 strokes.

ITEM
#4: A self-made Cuban with good
self-esteem has all of his property and wealth confiscated by the
Castro regime.

What
happened? The Cuban moves to Miami, starts a business and, within a
short time, becomes prosperous all over again.

What
does all this suggest? Actually, these little mini slices-of-life tend
to confirm one of Halbert's Major Laws Of Marketing which is: