Rick Rubin & Intuition-Driven Building

`1:37:00`

about something, and it's probably not true, and it's probably perverted in a million different ways. And there are a million different things that have happened to you that cause you to be the way you were. And all the things, like, I don't know what any of them are, and the reason I don't like the post-mortems in business, and I know a lot of businesses do this, they launch something, they spend all this time and energy looking back on it, trying to figure out why it did what it did. And my general sense is you'll have no effing idea why it did what it did. You're going to find some reasons that you're going to believe, but had you done that again, it may have turned out differently. Who knows? One little thing could have been different the world could have been different, the way you said something could have been different, who knows, right? If you want to find certainty, you're going to find it, because you'll convince yourself of it. I just don't have any interest in looking back.

`1:37:47`

I'd rather learn by doing something again, making more things. So if you draw a line, people are like, "Well, you should learn from your mistakes." I'm not sure what you can learn from them, frankly. I think you learn from moving forward and doing something. You learn by doing. You can't redo what you did, you learn by doing. So if you don't like something that you did, and you kind of have it in your head, just don't do that again. Like, that's the learning. It takes one second to know that, and move on, and learn by doing new things. So, I don't like to look back. Now, that's not like absolving myself of things I'm not proud of. That's who I was when I did the things, and that's that. So, I'm moving forward. — So, I want to pull up something. The reason I asked the question about the — Yeah. — negative inner monologue, it's very common with a lot of people.

`1:38:33`

— Yeah. — And we've been talking a lot about Rick Rubin, and I love his answer — Yeah. Okay. — to this, which it sounds like if I was going to ask you this question now, you would answer it in a similar way. So, he was asked the question, "Do you have an engine of constant dissatisfaction, self-criticism, that I could have done better?" And his answer was almost near... — Can I guess? — Go ahead. — I don't know what it is. — Okay. — You couldn't have done any different than what you did. Is that his answer? — Very close. Yeah. — Yeah. — So, he goes... — And I believe that to be true. Go ahead. — This is what I wanted to know, how you look at this. So, I was going to — Yeah. — ask you to answer that question next. — Yeah. — So he goes, "No, I'm pleased with the work that we did, excited to keep working. It's fun." You've said this multiple times today. — Yes. Yeah. — "I don't know what else I'd do with myself. I like making things. It's fun." That sounds like you again. — Yeah. Yeah. — "I feel like it's my reason to be on the planet, so I just keep doing it.

`1:39:20`

If it could have been better, I would've kept working on it. If it could be better, it's not done. I've done everything I can to make it the best it can be. I can't do more than that, so there's nothing to be critical of. It's almost like a diary entry." — Yes. — It's very fascinating. "Everything we make is a reflection and a moment in time. Could be a day or could be a year." — 100%. That's exactly how I see things, which is, I did what I did, I did the best I could or the worst I could, whatever it is, it was what I did, and there it goes. Now what? That doesn't mean be an asshole to people, and just... You can be an asshole. Other people remember what you did, too. So, they'll remember what you did. So you want to just be a good, honest person anyway, but

`1:40:08`

some people might hear this, that's why I'm saying this, some people might hear this and go, "Well, that's an excuse to just do whatever the hell you want. There's no ramifications to any of these things." There are ramifications to these things, but they are written in history, and that is that. I've always just tried to do the best I can. This is why... I'm going to tie this back to numbers. We don't have revenue targets, except for, like, I want to be profitable. I don't have sales targets, revenue targets, user targets. I don't have any of these things. We just do the best work we can. A target shouldn't make me do better work. I should do better work because of the pride I take in the work that I do, and the seriousness in which I take the work that I do, and the enjoyment in the work that I do. I'm going to do the best I can. That's what I do. That's all I can do. That's all I should be doing,