Rick Rubin & Intuition-Driven Building

`1:27:47`

I was like, "Did I write this book?" Not like, really. He wrote the book. — Yeah. Okay. — But you know what I mean? Like the... — I just read it, just did an episode on it. — Yeah. Yeah. — And when I hear you speak... He's just like, we live in a magic world. All that stuff's not... You have an intelligence that is not coming from your brain. — Yes. — The world is beyond your comprehension. You have to be comfortable with ambiguity and not knowing, and I just — Yes. — feel I hear that from you constantly. — There's Taoism in that, which is not knowing, not trying, not doing. Like, the world just works somehow in some magical way that we don't fully know. And this isn't about getting metaphysical, actually. I actually want to kind of bring it back, but I do think that there's... This is part of the make-it-up-as-you-go

`1:28:33`

philosophy of business, — Mm-hmm. — which is just kind of going a bit more with the flow of where things go. This is the squirrel. Like, there's something very honest and real about that that works to me, and so it's similar to what he's talking about, which is, like, things just happen. You don't need to know exactly why all the time, but feel into them and understand them and pay attention to them, and trust them, and trust your intuition, your gut. Like, I'm a fully intuition and gut-driven entrepreneur, and I don't even love that word, "entrepreneur." I make products. There has to be business around it. I run the business, but I'm gut and intuition-driven. I don't look at numbers.

`1:29:20`

I don't care about the numbers as long as we're profitable, and I know there's enough blubber in the business, as we've talked a little bit about. To make... — No one's going to get that. — That's fair. — You have to talk about the blubber. And then I want to get back to intuition. — Yeah. Okay. — And then we'll get back to Rick Rubin. — Yeah, sure. — You mentioned this point that your business should have some blubber. And it's very memorable. What does that mean to you? — And I had not said that before until last night. The word "blubber," it just came to me, which is just like, I don't want to run a very tight-margin business where I can't make mistakes, or I'm afraid of them. So, I believe in cushy margins. — Blubber. — So we can screw up, and it won't matter that much. I mean, it can matter, obviously. Again, I'm not oblivious to the reality,