Gary Halbert · whole document (43)
Let’s Do The Twist
But then, sometimes, I think it's me that's stupid. Just
think, if I handled accounts like this and charged the
standard 15% like ad agencies do, I could make $17,190.79 just
for writing a lousy eight words every time they run an ad in
the Journal.
Oh well, it's just not my bag. What I like to do is write ads
that make huge profits for my clients. I don't always succeed
but often, I put more work into writing one ad than a
conventional ad agency does in doing 10-years of work for one
of their institutional clients.
Do you have
a project for which you need advertising written? If so,
I strongly urge you to learn to write the advertising yourself
or else hire a real copywriting expert to do it for you.
Someone like me.
Sincerely,
Gary C. Halbert
P.S.
I mentioned I had
recently solicited some "Feedback" letters from people who had
recently re-subscribed to my newsletter. Well, even if you
haven't recently re-subscribed, I'd appreciate a letter from
you telling me what you'd like to read about in upcoming issues.
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