Let’s Do The Twist

It's curious to me. I bet Nations Bank has some of the
sharpest executives in the world. I bet they watch every penny
of their costs like hawks. I bet they measure everything from
currency fluctuations to the square foot cost of each building
they rent or buy. I bet when they make a loan, they learn
everything about the buyer right down to the maiden name of
his aunts. But, on perhaps their most important expenditure of
all... their advertising... THEY OPERATE BLIND! I've never
even seen them offer a booklet in their advertising so theycan at least
"semi-measure" the pulling power of their ads.

But then, sometimes, I think it's me that's stupid. Just
think, if I handled accounts like this and charged the
standard 15% like ad agencies do, I could make $17,190.79 just
for writing a lousy eight words every time they run an ad in
the Journal.

Oh well, it's just not my bag. What I like to do is write ads
that make huge profits for my clients. I don't always succeed
but often, I put more work into writing one ad than a
conventional ad agency does in doing 10-years of work for one
of their institutional clients.

Do you have
a project for which you need advertising written? If so,
I strongly urge you to learn to write the advertising yourself
or else hire a real copywriting expert to do it for you.

Someone like me.

Sincerely,

Gary C. Halbert

P.S.

I mentioned I had
recently solicited some "Feedback" letters from people who had
recently re-subscribed to my newsletter. Well, even if you
haven't recently re-subscribed, I'd appreciate a letter from
you telling me what you'd like to read about in upcoming issues.