Legally Blind

Okay, enough fun and games.
Let's get serious and learn something useful about marketing.
Listen, although I've been legally blind most of this
year, it only interfered with the writing of my newsletter.
It didn't interfere whatsoever with the work I do for
my clients. Some of that work, I think, is spectacular.
And, maybe, one or two of them flopped? So, here we go
again; you gotta guess which ads or letters did well and
which did not. Make your decisions and send your conclusions
to [email protected]. And don't forget to let me know
if you like the black and white photo or the color photo
best.

I'm sending you three promotions
to evaluate with this issue of my newsletter. I'll send
more for your consideration in future issues.

Promotion #1:

"Researchers In FDA Certified
Lab Discover How To Triple Your Energy!"

From:

Donald A. Elgie

Camp Verde, Arizona

Thursday, 2:11 p.m.

December 07, 2006

Dear Friend,

My name is Donald Elgie
and, I think you may want to call me after reading this
letter. If so, my number is 000-000-0000. And if you'd
like to visit me, my office is located at 123 Elm Street
in Massillon, Ohio. That's right across the street from
the Public Library and two blocks south of the Massillon
Police Station.

You see, if you feel tired
more often than you'd like and... you want more energy all
throughout the day... this may be the most important letter
you will ever read.

Here is why:

There is an unusual man
who lived in the 17th century named Athanasius Kircher.
He was born in 1601 and died in 1680. He was an Archeologist,
Mathematician, Biologist, Physicist, Vulcanologist, and
Egyptologist. And many people consider him...

The Last Person Alive To Know Everything

There Is To Know In The World!

Listen: If you walked into
Harvard's library in 1638, you could have read every book
they had. There were only 400 of them. At a pace of one
book a week, you would have read 50 books a year and,
finished all 400 books in eight years. Today, there are
15 million books in that library.