Once, 37signals’s new line of software products

`1:23:28`

And then, I think you guys are announcing the actual first product within this umbrella? Yeah. The idea behind ONCE is, David and I feel like, we're probably a bit early here, but we feel like there's going to be a bit of a turn back towards the way things were. Pendulums always swing. And for the last decade or so, SaaS has been pretty much the only way to run business software. Basically, you rent it. There's really not a lot of alternatives. You rent software. We think that there's subscription fatigue and also some benefits to that, for sure, but there's also a lot of downsides just to...... that, for sure, but there's also a lot of downsides to subscription software. You keep paying the same amount every month for the thing that you had last month. It's not like a magazine where every month you get literally a new issue.

`1:24:13`

So that's new. I'm paying for new weekly or monthly, okay, that makes sense. I mean, I know there's new stuff that comes out in software products but let's face it, the core of the thing that you're using, 90% of the time is the thing you've been paying for four years now, every month. It just seems like, nah. So we are going to launch this thing called Once, which is essentially a brand and umbrella, a line, a product line of non-SaaS products, of products, not services, things people will download, software business offer products, people will download, pay for once and then install on their own server or a shared server or in the cloud, their own cloud or whatever. But they'll run it, they'll manage it, they'll pay for it once and there's no subscription fees, no recurring fees. They get updates, they get support and some of that stuff, but that's it.

`1:25:02`

And so we're going to launch the first one shortly here and then we plan on doing, hopefully, maybe three more next year. And the beauty of these things is that what we're basically doing is we're going out in the market and looking at it, although we already know it because we've been in this world. But we're saying, what are the commodities out there? There are a lot of commodities in business software and there's like 50 alternatives and they're kind of all sort of the same yet they're all still charging luxury prices. In my opinion, if you're paying tens or hundreds of dollars a month or in some cases, thousands of dollars a month, month after month after month after month after month for when there's hundreds of alternatives and there's no price differentiation really between them, that's an opportunity. In every other industry, there's generic peanut butter, there's generic pencils, there's generic everything in a sense.