Being proud of the work you do

`1:07:02`

To me, that's a sense of caring about the work itself. It's not so much about the outcome, which you don't control as much as you might think. Clearly, we want people to accept the work that we do and we want to find enough people who like it to make it sustainable, but I don't have them in mind. This is going to sound selfish, but I have me in mind first. Because if I'm not for me first, it's hard to be for someone else. I'm for us. We want to make things that we're proud of, that we think are really good, that are unique, that brings something new to the world that doesn't exist, otherwise there's no point in doing it. That bring a different perspective that only we can provide because everyone has their own. We want to make sure ours is very visible in the products that we make, which is why

`1:07:48`

we approach things very differently than most, and our products are very different than most. That's why they should be there. We should provide alternatives. As I said earlier, I don't like the word competition, because it almost sounds like you could be making the same thing. I want to provide an alternative, which is a different approach, a different way forward. It could be in pricing. It could be in the way something works. It could be in the flows in the thing. It could be the entire conception of the thing, but it should be an alternative. If it's not an alternative, it doesn't need to exist. Anyway, that's how I think about it. But yeah, there are expectations. Or I should say, maybe it's more like there are desires and hopes of acceptance to some degree, because it needs to. Otherwise, we can't stay in business. But really, it's like, are we proud of it first?

`1:08:36`

We're wrapping up the HEY calendar right now, which is the calendar we're building for our HEY email service. I'm really proud of it. I have no idea what's going to happen. It's very unusual. But I'm really proud of the work that we did, and that's enough for me. I think it's going to do well. I don't know, though, and it doesn't really make any sense to wonder if it will or not. It just, it will or it won't. All I can do is, be proud of the work that we're doing and be proud of the people who are doing it, and feel like we're putting something out in the world that we think should be here. Whether or not people agree is up to them. You mentioned the principles of the company and I was going to touch on one of these actually. What's the URL to check these out? By the way, we'll link to it in the show notes. Yeah. 37signals.com. Okay. Right, just the homepage? Yeah. Okay. Amazing. Yeah. Yeah.