2005 - 05-23-05

He's retiring. I would be too. Even if I
didn't have the money, I'd be forced to retire out of sheer
exhaustion.

He and I are very different animals. He made
his reputation on ability, talent, iron-clad discipline, and
a monstrous amount of work.

On the other hand, I have concentrated more
on strategy, marketing breakthroughs and "cheap tricks"
which increase response and profits.

Yes, in the beginning, I did an enormous
amount of study. I still study marketing because it
fascinates me. But I don't study it like the crazed fiend I was at the
beginning. I used to write copy during the day, study it in
the evening, and dream about it at night.

That's a recipe for burn out. It was a
price I felt needed to be paid and I was willing to pay it.
There was no other choice. You see back then, there was no
one like ME to teach me. If back then, I would have had ME
to teach me, I could have...

Shortened That Learning Curve By 95%!

Think of it like this: Let's say there is a
bank vault with a 13-digit combination lock. That means,
there are millions of possible combinations and only one of
them will open the vault. Then, let's say I spend 10 years
trying every single combination until I hit the right one.
Then, suppose I write the correct combination on a piece of
paper and give it to you. Maybe it's 6794302187656.

There it is. In less than 10 seconds,
you have reaped the benefits of 10 years of my hard
work. And that's rather what my June "Fusion" seminar is
going to be like. In three days, myself, Mark Joyner,
John Carlton, and Michel Fortin, are going to give you...